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Add an Ebook to Your Publishing Plan to Build Your Audience

September 02, 2021 (Last Updated September 29, 2021)

Marcy G.

In 2020 and 2021, we saw a lot of changes to the market, and books are no exception. EBooks have grown in popularity during the pandemic in light of people staying home.  Authors switched to virtual book signings and ran eBook giveaways to adapt to the times.


According to goodreader.com, eBook sales increased by 14.5% in just the first four months of 2021, compared to 15.2% in 2020 total. An estimated $1 billion was attributed to eBook sales in 2020, with an estimated 191 million eBooks sold – you can’t ignore the stats!


Expand your reach with an eBook


Today, people love their eReaders as fervently as they love their paperbacks. Adding an eBook to your self-publishing plan can open up a new market of readers and expand your reach. The eBook market is very much established. By not offering an eBook option when you release your book, you are missing out on a huge audience of potential readers.  Writers today have many publishing options - Don’t miss out on eBook sales.


When considering self-publishing an eBook, make sure you do your research. Look up your book genre and see how many sales are generated from physical books versus eBooks. What platforms are people purchasing eBooks from? What are the different age groups that are buying eBooks? Seeking out these answers can help when you go to self-publish your book.


Why readers are choosing eBooks


Convenience: Want to bring more than one book on vacation? It’s easier to haul around an eReader than 5 physical books, making eBooks a popular go-to for travel or anyone on the go. And now, with less foot traffic in stores, eBooks are even more popular.


Sustainability: With the climate crisis in full swing, many people have chosen eBooks over print, simply because there’s no environmental impact.


Kids Love Them: Ebooks have become a popular resource in the classroom and at home. Children are very familiar with electronics, so many parents will opt for an iPad or eReader for educational content.  


They’re Dynamic: When you read an eBook, you can adjust the font size, brightness, and look up terms.



How 48 Hour Books Can Help


48 Hour Books offers eBook conversion services. To sell your book on multiple channels, you’ll need MOBI format for Amazon and ePub format for other eReaders. 48 Hour Books gives you two files – one in each format.

Some printers use computer programs for conversions that can spit out files with mistakes throughout. At 48 Hour Books, we always convert your book files manually. It’s that extra attention and care that sets us apart.


Consider adding an eBook to your book order when you print with 48 Hour Books. Here's how it works:

  • Request eBook conversion when you place an order.
  • Upload a Word Doc of your book and we will manually convert your files. This process typically takes 3-4 business days. 
  • We convert your book files to both MOBI format (for Kindle) and ePub format (for all other eBook readers). We also include a jpg image of your book’s cover with each order, which will be important for displaying or publishing your eBook online.
  • Keep in mind that you will need a separate ISBN to sell your eBook that is different thank the print version. 48 Hour Books offers ISBNs through Bowker and you can buy just one or a package of 10 ISBNs when you place your online order with us.
  • If you have more questions about our eBook conversion services, visit our FAQ page! 


Ready to self-publish your eBook? Partner with 48 Hour Books today!


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