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Marketing Resources for Self-Published Authors

When you self-publish a book, you’re in control of every aspect, including the marketing. As a self-published author, it’s important to have a marketing strategy in place for teasing your book’s release and beyond. 48 Hour Books is here to help with marketing tips to plan a successful marketing campaign for your book.

Author Amanda Duhon

Marketing tips for self-publishers

Marketing a self-published book doesn't have to be difficult. Organization and planning are key. Before you map out your marketing strategy, start by answering these questions to help determine your book marketing goals:

  • Who is your target audience and why should they buy your book?
  • What does your audience want from your book? What will they walk away with?
  • What makes your voice unique from others?

Once you determine your target audience and conduct market research, then you can start thinking about how to market your book.

Check out 48 Hour Books self-published author Amanda Duhon here.

Author Amanda Duhon

Marketing resources for authors

Here are a few 48 Hour Books blog posts that can help you take actionable steps toward creating a marketing plan that's right for you and your audience:

laptop on table for author
Out-of-the-box Book Marketing Ideas for Self-Published Authors

Marketing your self-published book doesn’t have to be daunting. Check out these 15 ideas!

woman using laptop
6 Easy Ways to Market Your Self-Published Book

When you self-published a book, you're in control of every aspect, including marketing. Here are some easy ways to help market your book!

hand writing on paper next to laptop on table
A Marketing Plan for Self-Published Indie Authors

Are you an indie author looking to self-publish a book? You will need a marketing plan. Here are a few tips from 48 Hour Books to make a solid marketing plan to sell your books successfully.

hand holding lightbulp
Tips for Promoting Your Book

Here are some practical tips on how to get started promoting your book!

paper on desk with the words marketing strategy
Marketing Your Self-Published Book on a Budget

Here are some practical, low-budget ways to promote your book without breaking the bank!

woman sitting reading a book
How to Build an Audience for Your Business by Self-Publishing a Book

Why self-publishing a book for your business can help build your audience.

New to self-publishing?
Download our self-publisher checklist to get started.

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