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Social Media Book Marketing: Pro Tips & What to Avoid

August 02, 2023 (Last Updated August 02, 2023)

Marcy G.

Marketing your book on social media can be an effective way to reach a wide audience and generate interest in your work. When you’re a self-publishing author, you feel like you’ve reached the finish line once your book is edited, copyrighted, and printed, but the next hurdle of marketing is a key component in overall success. Here are some helpful tips to effectively market your book on social media:


Social Media Pro Tips

Create an author platform: Before you start promoting your book, establish a strong author presence on social media. Build a professional and engaging profile that reflects your brand as an author and use a consistent username and profile picture across all platforms (if possible).

Know your target audience: Understand who your ideal readers are and tailor your social media content to appeal to them. Research their interests, preferences, and habits to create content that resonates.

Leverage multiple platforms: Utilize a mix of social media platforms such as Facebook, Instagram, LinkedIn, TikTok, Twitter, or any other platform that aligns with your target audience. Each platform has its own unique user base and content format, so tailor your content accordingly.

Create engaging content: Focus on creating content that adds value to your followers. Share behind-the-scenes glimpses of your writing process, book teasers, quotes, book covers, interviews, and any relevant content that captures attention and encourages interaction.

Build a content calendar: Plan your social media content in advance to maintain consistency and avoid missing out on key events or important book-related milestones. A content calendar will help you stay organized and on top of your marketing efforts.

Engage with your audience: Respond to comments, messages, and mentions promptly. Engage with your followers by asking questions, running polls, and encouraging discussions related to your book's themes or genre. A simple “like” on a comment goes a long way with followers!

Utilize hashtags: Use relevant hashtags to expand your reach by researching popular hashtags in your genre. Follow other authors on social media in your genre and look for common hashtags that other authors are using consistently.

Collaborate with influencers: Partner with influencers or book bloggers who have a following in your book's niche. They can help promote your book to a wider audience and provide valuable social proof. The writing community is extremely supportive – don’t be afraid to reach out to other authors!

Run giveaways and contests: Who doesn’t love free stuff? Organize giveaways or contests to incentivize people to engage with your content, follow your social media accounts, and share your book with their networks.

Share reviews and testimonials: Highlighting positive reviews and testimonials from readers will build trust and credibility around your book.

Utilize visuals: Social media is a visual platform, so use eye-catching images and videos to accompany your posts. High-quality book covers, illustrations, and infographics can help grab attention. Potential readers respond to creativity, so think outside the box, while keeping popular social media trends in mind to make people stop scrolling to engage with your content.

Promote pre-orders and book events: Announce your book's pre-order dates and launch events on social media to create excitement and anticipation.

Track analytics: Use social media analytics to measure the performance of your marketing efforts. Identify which posts are resonating the most with your audience and adjust your strategy accordingly. Is there a certain time of day people are engaging more? What are your audience’s demographics? Which posts performed well?

Stay active and consistent: Regularly update your social media accounts with fresh content to keep your audience engaged. Consistency is key to building a loyal following. Aim for at least one post a day to keep your page on feeds consistently.


Social Media Tactics to Avoid

Keeping the above tips in mind, it's essential to avoid certain tactics that could be counterproductive or even harmful to your promotional efforts. Here are some social media tactics to steer clear of:

Excessive self-promotion: While it's natural to want to promote your book, constantly bombarding your followers with promotional posts can be off-putting. Instead, aim for a good balance between promotional content and valuable posts that your audience will appreciate.

Ignoring engagement and interactions: Social media is all about building relationships and engaging with your audience. Ignoring comments, messages, or mentions can make you appear uninterested or distant. Always respond to messages and interact with your followers to build a strong community.

Spamming or mass-following: Avoid spamming people's inboxes or timelines with repetitive messages or requests to buy your book. Similarly, mass-following a large number of people in hopes of gaining followers back is not a sustainable or meaningful strategy.

Buying fake followers or engagement: Purchasing fake followers or engagement may boost your numbers in the short term but may hurt your credibility in the long run. Authentic engagement and a genuine following are more valuable for building a loyal audience.

Only focusing on one platform: While it's good to have a primary platform where you focus most of your efforts, don't neglect other social media platforms entirely. Different platforms attract diverse audiences.

Not providing value: Social media users appreciate valuable content. Avoid making every post about your book. Instead, aim to provide value and entertainment to your audience. Post writing tips, behind-the-scenes insights, book recommendations, and other engaging posts related to your book's genre or theme.

Overusing hashtags: Using too many hashtags or irrelevant ones can make your posts look cluttered and spammy. Focus on using relevant and targeted hashtags that are specific to your book and its audience.

Remember, successful social media marketing is not solely about self-promotion. Be genuine, interact with your audience, and provide value. Building a community around your book will lead to more meaningful connections and long-term success.


For more marketing tips, check out our Marketing Resources page where you can access all of our marketing content in one place. If you have printed a book with 48 Hour Books and would like to have your book featured on our social media, please fill out our opt-in form. This a a great way to spread the word about your book! 

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