January 29, 2020 (Last Updated February 28, 2020)48 Hr Books
Promoting and marketing your book is essential for driving book sales, but can be a little expensive. Here are some practical, low-budget ways to promote your book without breaking the bank:
Blog or Personal website:
Blog about your experience throughout the process and leading up to your book release. This is a great way for people to get to know you as an author and learn about your book. Create an “About Me” section that is captivating, interesting, and insightful. Let your readers really get to know you and feel like you’re a down-to-earth person by establishing an online persona and a voice. Build up anticipation of your book release to create buzz by teasing the development of your book and its progress.
Create an aesthetic that is interesting and consistent across your online platforms. Look at Instagram feeds that you admire and research other author pages to get a sense of what you like.
The more content you have ready, the better. Start by building anticipation for your project with progress and teaser posts. When your release date is approaching, you should have a full rollout of content prepped and ready to post.
Do a giveaway for a copy of your book on Facebook or Instagram to gain exposure and followers. The volume of engagement will also give you an idea of how much interest is out there. Was the giveaway successful? Run another one!
Join self-publishing groups on Facebook to network with other authors. Look up groups on Facebook related to your genre and post about your book in these groups!
Promote posts on your Facebook and Instagram author pages. Start by establishing a realistic budget, whether it’s $2 to $5 daily, and create attention-grabbing posts about your book. Create video content and widen your reach by spending a little more per ad. Video content is shown to drive a stronger click rate.
Podcasts & Vlogs:
If you don’t have your own podcast or YouTube channel, research accounts that would be a good fit for you to either be interviewed and talk about your book, or collaborate in some way. Many vloggers and podcasters will help promote your book if you do the same for their podcast or vlog!
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