Today, there are many great options for marketing your book, via website, social media, email lists, and more.
Sharing your book with customers and colleagues is a great way to gather testimonials, which people often use as they’re deciding whether to buy.
For business books, it is important to include testimonials on the back cover of your book from colleagues or clients. This will demonstrate your book's effectiveness, enhance your credibility, and prompt more people to buy it because they know that others have found it helpful.
A good idea is to set up a sales page on your company or personal website. From there, you can begin to compile a mailing list. Once you have a list of names, you can send newsletters on a regular basis to communicate information related to your book and your business expertise. This keeps your audience involved and builds momentum for additional books or business.
Use social media to your advantage as well. Social media gives you great reach – with shares and opportunities to boost posts (and thereby reach a much wider audience). Highlight your book on your company and personal social channels by offering tidbits of information, along with a link to where they can purchase the book. Always include a way for them to take action, which, in this case, means buy your book or contact your business.
Consider offering a contest or giveaway to help drum up engagement. You can offer to provide an incentive for people to like, share or comment on the post related to your book. Shares are a great way to reach more people.
Our blog has more marketing advice for self-publishing authors.