By writing a business book, you are positioning yourself as an expert in your field and raising your stature in your industry.
Many authors have also successfully used their business books as marketing tools. Selling your books at a conference, featuring them on a personal website, or handing them out in place of business cards are all great ways to promote your business. Learn more about self-publishing a business book with our guide below.
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When writing a business book, it’s important to identify your intended audience. This will help you establish your reasons for writing the book, your intended outcomes, and the path you will take to get there.
Start by asking yourself these questions:
When you have determined the reason for writing your business book and the people you’d like to share it with, then you can decide how you will set up your book. Here are some important considerations.
There should be a specific tone to your writing style that conveys your personality (when appropriate) and your point of view. Whether your tone is formal or casual, authoritative or entertaining, your reader will get a sense of your perspective as well as your opinion and ideas.
There also may be terms and phrases related to your business that the reader might not understand, so be sure to explain them. It helps to use conversational language when explaining new terms and concepts.
Your readers want advice, expertise, and skills they can take with them. Your tone of voice can be used to position yourself as an expert and earn their trust.
Organization is important when setting up your book. You want the content to be easily found using a Table of Contents, and if needed, an Index. This will allow your reader to reference specific parts. They will likely be using your book as a guide, so your information should be structured in a clear, concise manner.
The way you organize it is ultimately up to you; you can organize by chapters, sections, phases, levels, and so on. What you choose will depend on your content.
It is important to have a clear vision of how you want your book to be set up. You should first determine the size and type of binding.
48 Hour Books offers free book templates that you can use to format your book. They'll open in Microsoft Word or just about any other word processing program, and they come in four standard sizes:
You can type your book directly into the template and set it up any way you choose.
When you're done formatting, convert the file to PDF format, and the resulting PDF file will be ready to upload to us when you place your order.
There are four binding types:
Your choice of binding will depend on your time frame, budget, and desired final product.
Perfect binding is a popular option for most business books. Perfect bound books are great for most orders because they keep costs down, but still look professional and hold up very well over time.
At 48 Hr Books, our standard turnaround for perfect bound books is just 2 business days — the fastest in the industry.
Coil bound books are a great choice, especially if you have business worksheets or activity pages that you want your readers to write on.
Case bound books are classic binding option for business book printing. These hard cover books convey authority and professionalism and will present a polished image to your readers.
Both coil bound and hard cover books take 5 days to produce.
The cover is the first thing the reader sees, so you want to make sure it catches their attention and conveys your professionalism.
You may choose to design your cover yourself, or let 48 Hour Books’ professional designers help you.
If you choose to design your own cover, take advantage of our free book templates. We provide Book Cover Design templates formatted for Adobe InDesign, for your use in designing your own cover. Once you’ve created your cover in Adobe InDesign, simply export the file as a PDF with fonts embedded and add it to your order.Learn more about templates
If you need a little help constructing your cover, try our Create-a-Cover option. For a one-time fee of $100, you can specify a layout and color palette for your cover, and we’ll do the rest.
Using your artwork or photography, our prepress technicians will assemble your cover to your specifications and print a color proof. You review the proof and notify us of any revisions, and then your professional-looking book cover is complete. Even better? Your first round of revisions is free.
We also offer a completely customized book cover design service, for a truly bespoke cover. With this service, our graphic design experts create a completely custom cover from scratch, giving you a one-of-a-kind look.Learn more about business book design services
Your mission as a business professional and author is to develop a book cover that is not only eye-catching, but also conveys the purpose of your book quickly and easily. Readers may glance at your cover for only an instant, so it’s a good idea to combine color, typography, and images in a way that makes your book stand out.
At 48 Hour Books, all of our covers are printed in full color at no extra charge, so take advantage of this benefit to add vibrant color to your cover selection.
You can select glossy laminate covers, cloth covers, or leather and vegan leather covers, depending on your choice of binding style.
Plus, choose from an assortment of dynamic add-ons that enhance your cover’s appeal, including dust jackets, foil stamping, and Diamond 3D covers. These treatments give your book a professional appearance and are sure to grab a reader’s attention.Learn more about cover materials
If you want to attract potential clients, don’t underestimate the power of authoring a book. It showcases your knowledge and establishes you as an industry leader or expert in your field.
This reinforcement of your credibility can help you gain recognition and translate into more customers. Authors often are asked to speak at industry or local commerce events. You can garner media attention, which means more visibility for you and your business.
Both book sales and the new business it attracts will increase profits for you.
There’s no single answer to this question. Perhaps you’ve just launched a new business venture. Writing a book can explain your vision, the opportunity you saw and how you plan to fill it.
Perhaps you’re an industry veteran, with years of experience to share.
They say, “Write what you know.” Think about what you know. No one has the same perspective as you. Regardless of your industry or current stage of career, you probably have a unique story to tell and information others would find beneficial.
A business book can:
There are a variety of avenues for self-publishers. A vanity publisher will ask for upfront fees and print only a certain quantity of books, which can be very low quality, depending on the publisher. The publisher does not have an incentive to market your book, as you’ve already paid upfront.
48 Hour Books is not a vanity publisher. We are a high-end printer, and we print bookstore-quality books in the quantity you request. You can order more at any time, and we can print books within 48 hours of your approval (or even same day, if needed).
In addition to quality print jobs, we have many tools to help self-publishers, including a team of knowledgeable customer service staff.
Once you’ve written your book, the first step is professional editing or proofreading. Don’t skip this step! It’s crucial to ensure typos or other grammatical errors do not detract from your knowledge.
The second step is obtaining an International Standard Book Number (ISBN). To sell your book, you need an ISBN. This identifier distinguishes your book as unique, for sales and revenue purposes. 48 Hour Books can order your ISBN.
Some companies handle the purchase of ISBNs, but they become the holder of that number, thereby controlling sales to their channel only. You would need another ISBN to sell your book elsewhere. If we handle your ISBN purchase, you are the sole owner of the number and can sell your books through any channel.
Once your book is completely ready to print, all that’s left is to place your order. 48 Hour Books prints books fast, but we also ensure bookstore-quality printing. You can order as few as 10 books or any larger quantity you desire. Reordering is easy, too.
Today, there are many great options for marketing your book, via website, social media, email lists, and more.
Sharing your book with customers and colleagues is a great way to gather testimonials, which people often use as they’re deciding whether to buy.
For business books, it is important to include testimonials on the back cover of your book from colleagues or clients. This will demonstrate your book's effectiveness, enhance your credibility, and prompt more people to buy it because they know that others have found it helpful.
A good idea is to set up a sales page on your company or personal website. From there, you can begin to compile a mailing list. Once you have a list of names, you can send newsletters on a regular basis to communicate information related to your book and your business expertise. This keeps your audience involved and builds momentum for additional books or business.
Use social media to your advantage as well. Social media gives you great reach – with shares and opportunities to boost posts (and thereby reach a much wider audience). Highlight your book on your company and personal social channels by offering tidbits of information, along with a link to where they can purchase the book. Always include a way for them to take action, which, in this case, means buy your book or contact your business.
Consider offering a contest or giveaway to help drum up engagement. You can offer to provide an incentive for people to like, share or comment on the post related to your book. Shares are a great way to reach more people.
Our blog has more marketing advice for self-publishing authors.
Talk to the book printing experts at 48 Hour Books.
1.800.231.0521 or email.