Business Book Printing

If you want to attract potential clients, don’t underestimate the power of authoring a book. It showcases your knowledge and establishes you as an industry leader or expert in your field.

This reinforcement of your credibility can help you gain recognition and translate into more customers. Authors often are asked to speak at industry or local commerce events. You can garner media attention, which means more visibility for you and your business.

Both book sales and the new business it attracts will increase profits for you.

There’s no single answer to this question. Perhaps you’ve just launched a new business venture. Writing a book can explain your vision, the opportunity you saw and how you plan to fill it.

Perhaps you’re an industry veteran, with years of experience to share.

They say, “Write what you know.” Think about what you know. No one has the same perspective as you. Regardless of your industry or current stage of career, you probably have a unique story to tell and information others would find beneficial.

A business book can:

• Justify your claims of being an industry leader
• Establish credibility in your field
• Increase revenue
• Attract attention and publicity
• Help you gain new clients and retain old ones

There are a variety of avenues for self-publishers. A vanity publisher will ask for upfront fees and print only a certain quantity of books, which can be very low quality, depending on the publisher. The publisher does not have an incentive to market your book, as you’ve already paid upfront.

48 Hour Books is not a vanity publisher. We are a high-end printer, and we print bookstore-quality books in the quantity you request. You can order more at any time, and we can print books within 48 hours of your approval (or even same day, if needed).

In addition to quality print jobs, we have many tools to help self-publishers, including a team of knowledgeable customer service staff.

Formatting your book can seem intimidating, but it doesn’t have to be complicated. At 48 Hour Books, we offer free templates for both interior pages and covers. You simply open the template and start typing.

We also offer custom designed covers.

Once you’ve written your book, the first step is professional editing or proofreading. Don’t skip this step! It’s crucial to ensure typos or other grammatical errors do not detract from your knowledge.

The second step is obtaining an International Standard Book Number (ISBN). To sell your book, you need an ISBN. This identifier distinguishes your book as unique, for sales and revenue purposes. 48 Hour Books can order your ISBN.

Some companies handle the purchase of ISBNs, but they become the holder of that number, thereby controlling sales to their channel only. You would need another ISBN to sell your book elsewhere. If we handle your ISBN purchase, you are the sole owner of the number and can sell your books through any channel.

Once your book is completely ready to print, all that’s left is to place your order. 48 Hour Books prints books fast, but we also ensure bookstore-quality printing. You can order as few as 10 books or any larger quantity you desire. Reordering is easy, too.

Today, there are many great options for marketing your book, via website, social media, email lists, and more.

Sharing your book with customers and colleagues is a great way to gather testimonials, which people often use as they’re deciding whether to buy.

For business books, it is important to include testimonials on the back cover of your book from colleagues or clients. This will demonstrate your book's effectiveness, enhance your credibility, and prompt more people to buy it because they know that others have found it helpful.

A good idea is to set up a sales page on your company or personal website. From there, you can begin to compile a mailing list. Once you have a list of names, you can send newsletters on a regular basis to communicate information related to your book and your business expertise. This keeps your audience involved and builds momentum for additional books or business.

Use social media to your advantage as well. Social media gives you great reach – with shares and opportunities to boost posts (and thereby reach a much wider audience). Highlight your book on your company and personal social channels by offering tidbits of information, along with a link to where they can purchase the book. Always include a way for them to take action, which, in this case, means buy your book or contact your business.

Consider offering a contest or giveaway to help drum up engagement. You can offer to provide an incentive for people to like, share or comment on the post related to your book. Shares are a great way to reach more people.

Our blog has more marketing advice for self-publishing authors.